Our Story
Born
Straight.
Who We Are
Sportswear
for the
Real Ones.
ABDEDAS started in a gym locker room in London. The gear was never right — either too expensive, too stiff, or too boring. So we made our own.
We built ABDEDAS for the teenagers and young adults who live in their sportswear. The ones who train before school, head to the streets after, and wear the same fit all day because it's that good.
Our slogan — Just be straight — isn't about perfection. It's about clarity. Be honest. Be yourself. Move with purpose. Don't overthink the fit — let the gear do the work.
Everything we make starts with movement in mind. Premium fabrics, bold colourways, and cuts designed for real bodies doing real things.
ABDEDAS
Just Be Straight.
What We Stand For
The Straight Values
Energy
We design for people who never run out of it. High-performance fabrics that move with you — not against you.
Discipline
Great style isn't random. Great performance isn't luck. We build gear for those who put the work in.
Confidence
Wear it straight. Walk in any room and own it. ABDEDAS is built to make you feel like the best version of yourself.
Inclusivity
Sport is for everyone. Our sizing, our design, and our community reflect that without compromise.
Our Mission
Make sport
accessible.
Make it look good.
Sport shouldn't cost a fortune. Great design shouldn't be exclusive. We price our gear to be honest — quality you feel without paying luxury prices for a logo.
Our mission is simple: give every young person gear they're proud to wear. From the track to the takeaway queue. From the gym to the group chat. ABDEDAS fits everywhere.
100%
Recycled Packaging
B Corp
Certified
Sizes
XS – 3XL
